As many of us become more conscious of what we’re putting in our bodies, we’re also becoming more aware of what we’re putting on our bodies. While the performance of natural makeup used to pale in comparison to products from our favorite makeup counters, there are many non-toxic makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. Read on for the non-toxic makeup brands that you need to add to your makeup kit ASAP.
Alima Pure’s ingredient transparency is incredibly refreshing — the brand keeps a glossary on its site of what it uses and why. Alima Pure’s Pressed Foundation is a favorite among the brand’s fans, garnering rave reviews for both its formula — evening primrose and argan oils are the star ingredients — and its waste-reducing refillable compact. Shop now.
Antonym’s Baked Blushes are truly irresistible. With more than 99 percent of its ingredients being of natural origin and 11 percent coming from organic farming, it creates a radiant flush on any and all skin tones, going on smooth and looking just as beautiful on, as it does in the compact. Shop now.
Each Kosas product is made with active botanicals and balanced with safe synthetics, giving you luxury formulas, beautiful pigments that flatter a multitude of skin tones, and they all look as good as they feel. Their line of all-natural lipsticks in chic black packaging is not to be missed. Rosewater (a cool tone sheer pink) and Violet Fury (fuchsia) are my personal favorites. Shop now.
Newer to the natural beauty scene, Tower 28 Beauty is becoming a fast favorite among makeup artists, beauty editors, and influencers alike. The whimsical packaging, quality ingredients, and vegan and cruelty-free promise are just a few of many reasons to love this L.A.-based brand, which prides itself on making products suitable for ultra-sensitive skin types. Their SOS Daily Facial Spray and Tinted Cheek Balms are must-haves. Shop now.
The Lawless tagline is “Clean AF,” and the brand means it. Its liquid lipsticks are formulated without carcinogenic, toxic, hormone- or endocrine-disrupting ingredients. If people ingest up to five pounds of cosmetic chemicals every year, Lawless is trying to make sure that its products — that you put directly on your mouth and skin — are as safe as possible. Shop now.
Saie makes products with rigorous makeup ingredient standards (there are over 2,000 ingredients they won’t ever touch) at affordable prices in Instagram-worthy packaging. My favorite products are the Mascara 101, Glowy Super Gel, and I can’t wait to get my hands on their newest release – Dew Blush (liquid cheek flush.) Shop now.
Which non-toxic makeup products will you add to your makeup kit? Let us know in the comments!