Our Story

In 2015, Ona Okoyé started a blog; a nature loving, eco-conscious, vegan friendly, fictional haven, that she called St. Eden.

That small passion project grew to become a disruptor in a very noisy beauty industry; encouraging people to rethink their current buying choices, and become more conscious consumers. 

With a dedication to inclusivity, transparency, and education, St. Eden continues to transform the way people shop for beauty products, and by partnering with some of the highest quality clean beauty brands in the market, is able to offer a one-stop shop for beauty products made with ingredients that you can trust, and that is safe for you and for your families.

 

Our Why

Beauty is one of the least regulated consumer categories. The lack of appropriate standards for organic cosmetics has enabled many manufacturers to take advantage of consumer misinformation, and most organic labeled products still contain harsh chemicals such as Parabens, SLS, and other preservatives. 

For this reason it is important that we are all aware of the composition of ingredients in the cosmetics that we use. At St. Eden, we are committed to doing the work of alleviating this tedious ingredient review process, and bringing only non-toxic products that meet high standards to you. Our efforts have helped several communities that rely on development of small batch or handmade skin products for their livelihood, and every purchase you make here is in support of these small businesses. 

 

Message From Our Founder.

Whether visiting St. Eden is the first, second or third decision you make today, it’s a decision you’ve made to improve your life, and you should be proud of that fact. I started this company with a mission to influence the way women take care of themselves, and to amplify the brands that were committed to creating high performing non-toxic products. There are so many incredible clean beauty brands yet to be discovered. I hope you find something you love here, and above all, you have fun! It is still beauty after all.