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  • Courtney Blomquist

Clean Beauty 101: What You Need To Know When Switching to Clean Beauty





Even if you don’t know exactly what the clean beauty movement is, you’ve likely heard about it in one way or another, and If you thought being “clean” meant washing your face super well, it’s time to go over some clean beauty 101.


To start, you’ll be relieved to know that clean beauty is all about keeping it simple. If you read the label of your products and you can understand what every ingredient within it is, that’s a great sign.


Clean beauty is made of real, natural ingredients, and you’ve likely heard of them before, so they shouldn’t sound like elements in the periodic table. If you see any ingredients like hydroquinone, triclosan, aluminum compounds, or oxybenzone, steer clear.


America’s cosmetic regulations for safe products haven’t been updated in 81 years, and while the European Union has banned over 1,000 chemicals commonly found in beauty products, the US has banned only 11. Scary stuff, right?


The clean beauty movement has arisen from the idea that ingredients that are legally deemed “safe” like parabens (used to prevent mold) and phthalates (used in fragrances) have been linked to serious harm and should therefore have no place in a person’s life or beauty routine. Both of the aforementioned ingredients have been linked to reproductive and hormonal damages among many other health concerns, so why should we be spending our money on products that contain them?


For centuries, people from all around the world have looked to nature when trying to address a health or beauty concern, and clean beauty is about returning to that idea. Organic, plant-based, sustainably sourced ingredients are essentially what you’ll be looking for in a clean product. If you look at a label and see clearly understandable ingredients like essential oils or extracts, shea butter, jojoba oil, or aloe, you’re 100% on the right track.


But it’s important to keep in mind that plants are powerful and not everything that’s naturally occurring is good for you. For example, talc is natural, but it contains asbestos, which can cause cancers in and around the lungs when inhaled. Also, essential oils are powerful plant concentrations that can mess up your skin barrier if you apply them directly to your skin every day without proper formulation. So be wise about your choices and applications.


Being dedicated to clean beauty means being dedicated to research, so if you see an ingredient you don’t understand, look it up and find out more, or just subscribe to St. Eden. We have done the research, so you don't have to and are dedicated to cultivating a community, and curating product lists that are absolutely non toxic for you. See our ban list

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