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Hair Goals: What St. Eden Editors Are Obsessing Over


A good hair day is something we all aspire to have. Depending on many factors, such as the weather, the products you use, or even where you’re at in your cycle, it can be hit or miss. We’ve compiled a list of some of our favorite hair products and tools that promise some better hair days. Here's to being good for your hair, and good for the environment.


My go-to is Briogeo for all things fabulous hair. This black female-owned company has all of the qualities we look for in a brand - transparency, clean ingredients, and texture-specific, inclusive products for every hair type. If you don’t have their best-selling Don’t Despair, Repair! deep conditioning mask in your hair product arsenal, then what are you waiting for?

Briogeo Don't Despair, Repair!

Rahua’s Voluminous Dry Shampoo is another winner. Crafted with plant-based ingredients, this highly efficacious dry shampoo leaves hair and scalp clean and refreshed, making styling effortless. Packaged in an environmentally friendly non-aerosol dispenser, it delivers texture, hold, and volume. Just think about all of the water you’ll be saving by going longer in between washes!

Rahua Voluminous Dry Shampoo

We Are Paradox is newer to the hair game and has sustainability at its core. Their products are 90% plastic-free and they are working towards reducing plastic usage further. They use aluminum packaging to help fight the war against plastic waste and specifically to reduce the amount of plastic reaching landfills and our oceans. We love the Keep It Clean Kit, which contains their Volume Shampoo and Repair 3-in-1 Conditioner.

Paradox Keep It Clean Kit

If you’re looking for a great-performing, environmentally friendly hairbrush, we got you. The Bass Small Paddle Brush is made from 100% natural and sustainable premium bamboo. Bonus - the bamboo bristles feel great on your scalp.

Bass Paddle Brush

Another St. Eden favorite is Amika. Amika was “kind and clean before it was a thing” and we are here for it. With a huge selection of hair products and tools, it was tough to pick just one, but their ired polished perfection straightening brush 2.0 is a no-brainer. Upgraded with IRED technology for smoother, shinier hair - this tool delivers the power of a straightener with the ease of a hairbrush, featuring an ion generating projector to lock in moisture.

Amika ired polished perfection straightening brush 2.0

Obsessed yet? Let us know in the comments!









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